In my last couple of blog posts, I've talked about the 3 stages to the marketing planning process, the importance of mapping out your marketing strategy before you spend money on the tactics and the steps you should take to achieve this. 

One of the 'tactics' that many small business owners already have...

Well, we're already almost 6 weeks into the new year. If you're anything like me the last month has flown by and I've barely had a chance to think, let alone work out where I want to take my business! 

However, with the focus now firmly on the year ahead, now is the perfect time to review your...

"If you don't know where you are going, any road will take you there." Lewis Carroll

So you've created a website, started a blog, done some social media marketing but nothing seems to be delivering an increase in business. So what's the problem?

The problem isn't necessarily what you're doing but why you...

I read an excellent article recently on the topic of a much neglected but essential skill in marketing: empathy.

The dictionary definition of empathy is the ability to understand and share the feelings of another.

From a marketing perspective, empathy simply means the ability to put yourself in your cust...

I recently attended an excellent (and highly entertaining) webinar presented by Mark Ritson, Adjunct Professor of Marketing at Melbourne Business School as part of the Digital Survivor Series, hosted by Sitecore.

The title of the webinar had me intrigued given that Sitecore specialise in web content man...

I was talking to a business owner recently about their social media marketing activity and it came to light that, while they were actually active on social media, they didn't have any sort of plan regarding who they were targeting or what they wanted to achieve with their social media channels.

I hear t...

I wrote a blog post last week about the three key elements of a small business digital marketing strategy, in which I highlighted the increasing importance of a social media presence to complement the other elements of the plan.

In my experience, many small business owners have either not fully embraced...

Are you a Queensland-based small business that would like to increase your digital marketing activity? Would you benefit from training in building your online presence or developing a social media strategy?

If so, then you will definitely be interested in the new Queensland Government initiative that's...

When I begin working with a new client the first thing I do is to review whether they have the marketing essentials in place. I put myself in the shoes of their target customer and see how easy it is to find out about their business.

For me, a key area of marketing strategy that is frequently missi...